In June 1997, a month before Gil Amelio was fired and replaced by Steve Jobs as CEO of Apple, Wired published 101 Ways to Save Apple. It’s a bizarrely inconsistent list until you get to the end and see that it’s compiled from the suggestions of like fifty people. So Apple should abandon its hardware to compete more directly with Microsoft in the OS market and abandon its OS and make PCs that run Windows. Those were both terrible suggestions! And yet Apple’s failure to support running Mac OS on commodity PC hardware is still one of the most common complaints about Macs. Some of us like having hardware and software designed to go together. Well, I suppose now you can run Windows on a Mac. I wonder if there are people who buy Macs just to run Windows. Probably. Crazy!

The last suggestion is:

Don’t worry. You’ll survive. It’s Netscape we should really worry about.

Ho ho. Oddly enough, Netscape is still in business. It still has its browser that nobody uses anymore, and a social-news site that I’ve never heard of. And —- a discount dial-up internet service? OK? But why?

One person suggests a cross-promotion with Shaquille O’Neal. Like, a designer Mac called: Shaqintosh. I guess Shaq was really popular back in the mid-1990s? But what the fuck anyway?

Richard Stallman contributed to the list. I wonder what his advice was? There’s nothing about releasing all their code under the GPL or anything like that.